Wholesale
Want to be in Outdoer.
We're a curated multi-brand retailer building Chicago's most considered outdoor lifestyle shop. We're always looking for emerging and established brands that fit the world we're building.
If that sounds like you, tell us about yourself below. We read every submission — quickly, thoughtfully, and on Monday mornings with coffee.
Who Outdoer is
Outdoer is a curated retailer based in Chicago. We sell online at outdoer.com, and our flagship storefront is coming soon to 569 N York St, Elmhurst, IL 60126.
We carry brands across five lifestyle scenes — the Hamptons coastal scene, Utah glamping, SoCal coastal-casual, urban LA, and Pacific Northwest outdoor. We currently carry brands like TravisMathew, Greyson, Rhone, Johnnie-O, Year of Ours, Cuts, Glyder, Ten Thousand, and Fore-té, with more added every season.
Our customer lives in the Chicago suburbs, summers at Lake Geneva and New Buffalo, attends seven weddings a year, and knows exactly what she wants. We're trying to be the only place in Chicago that gets the world she's building.
What we look for
- Outdoor or lifestyle-coded. Your brand fits the world we curate — anchored in coastal, mountain, urban, or outdoor-lifestyle aesthetics.
- Strong aesthetic identity. A clear point of view our customer can recognize at a glance.
- Multi-scene relevance. Your pieces work in more than one of the worlds we curate.
- Wholesale-ready. You have line sheets, pricing locked in, and can ship via NuOrder, Elastic, RepSpark, or direct email.
- Reliable partner. You ship on time, communicate clearly, and stand behind your product.
What we don't carry: fast fashion, loud-logo branding, Amazon-distributed product, brands sold on secondary marketplaces, anything with documented quality concerns.
How we work with brands
Submission to first conversation: we respond within 5–7 business days.
First order: a focused opening assortment in your hero styles. We build from there based on sell-through and customer response.
Platforms: we order via NuOrder, Elastic, RepSpark, or direct email — your call, whichever works for your business.
Marketing: we feature our brand partners across email, social, scene rotations, and lifestyle content on outdoer.com. We respect your brand assets, brand voice, and any guidelines you put in writing.
Tell us about your brand
We read every submission and respond within 5–7 business days.
After you submit, expect an email from us within 5–7 business days. If you're a fit, we'll set up a call. If we're not the right home for your brand right now, we'll tell you and explain why — and we'll save your information for future seasons.