The 10 Brands We Carry, and Who Each One Is For

The short answer: Outdoer carries ten apparel brands, each chosen for a specific lifestyle. TravisMathew and Greyson lead for golf, Rhone and Ten Thousand for training, Cuts and Johnnie-O for elevated casual, Glyder, Year of Ours and Daughter Lessons for women's activewear, and Fore-té for women's club attire — with The Normal Brand, Surfside Supply and DEKE rounding out coastal casual.

The golf-first brands

TravisMathew (founded 2007, Huntington Beach) makes golf-born apparel with Southern California ease — the Heater series is the performance line, Cloud is the comfort line. Greyson Clothiers (founded 2015, New York) is more technical and refined; its Luna line covers women's training too.

The training brands

Rhone (founded 2014, Stamford) builds performance menswear and womenswear — Commuter for work-to-workout, Revive for recovery days. Ten Thousand makes durable, minimal men's training gear; its Interval and Tactical shorts are gym staples.

Elevated casual

Cuts is minimalist premium basics. Johnnie-O (founded 2005, Los Angeles) is West Coast prep with East Coast bones. The Normal Brand and Surfside Supply Co. cover relaxed, coastal-leaning comfort, and DEKE brings tailored warm-weather shorts.

Women's activewear and club attire

Glyder and Year of Ours are LA activewear through and through; Daughter Lessons is NYC-born studio wear; Fore-té Club Attire is built for golf and racquet clubs.

FAQ

What kind of store is Outdoer?

A curated outdoor-lifestyle retailer. We merchandise by scene — The Hamptons, Los Angeles, Southern California, Utah, and the Pacific Northwest — rather than by category.